Erste Group Bank unveiled as main partner of LEC Playoffs
European financial provider Erste Group Bank has been announced as a main partner for the League of Legends European Championship (LEC) playoffs.
The provider has been working with Riot Games in order to support the growth of esports in Central and Eastern Europe, its core markets.
Credit: Riot GamesRELATED: LEC doubles down on partnership with KitKat
The partnership will begin at the start of the playoffs for the Summer Split which is set to begin at the end of August. Estre Group Bank released a video to coincide with the deal, “showing how a young gamer overcomes initial doubts to succeed in esports.”
Peter Bosek, Chief Retail Officer for Erste Group, spoke to Esports Insider about the decision to enter esports through the LEC: “For us as a multinational Group, it was important to find a partner who is both strongly anchored in the European esports landscape and who has a clear long-term plan. We have come to stay and are already looking forward to accompanying the future development of esports with LEC – and many activations.
“We already attended the first League of Legends events in 2018 and it became increasingly clear to us that we absolutely wanted to be part of this amazing world and community. That is why we went all in for our launch, and the entire group from a total of seven countries participate in this partnership.”
RELATED: LEC brings in Secretlab as gaming chair partner
Erste Group Bank joins the likes of Secretlab, KitKat, Alienware, Kia Motors, Shell, and Foot Locker as a partner of the European competition.
Alban Dechelotte, Head of Partnerships and Business Development EMEA for Riot Games, also commented in a release: “With Erste Group as the most innovative banking group in Austria and the CEE region, we have brought a great partner on board who wants to strengthen and anchor esports in the region together with us – not only through advertising, but also as a strong infrastructure partner.”
Esports Insider says: This is yet another solid partnership secured by Riot Games, though we’ll have to see if it becomes a more permanent agreement based on the initial activation.
PROČITAJ VIŠE... https://esportsinsider.com/2020/07/erste-group-bank-lec-playoffs/
VEZANE VIJESTI DJ
Noisia Shares Future of VISION Recordings and Provides Update on Postponed Farewell Tour
Legendary Hip-Hop Artist MF Doom Dead at 49
Martin Garrix's STMPD RCRDS Issues Massive Mixtape to Close Out 2020
Dancing Astronaut presents the Top 100 Remixes of 2020
Remixers and Bootleggers are Using a Spotify Loophole to Upload Unofficial Works to the Platform
Mersiv Delivers Dazzling Remix of Supertask and Saint Sinner's Get To You
Peloton to Release Exclusive Elvis Presley Remixes from Dillon Francis, Chromeo, and Big Boi
Kendrick Lamar set to headline Roskilde 2021 with new material reportedly on the way
5 setova palestinske techno kraljice Sama Abdulhadi za NYE slavlje
POPULARNO
Hakom oslobađa 5GHz-ni pojas za 5G
Hakom oslobađa 5GHz-ni pojas za RLAN
Novi iPhone mogao bi donijeti prekretnicu i s - cijenom
Elon Musk podržao Kanyea Westa i poručio mu da ne žuri s kandidaturom za američkog predsjednika
U školu ili ne: Djeca jesu manje osjetljiva na COVID-19 od odraslih no rizici nisu isti za sve mlade ljude
U nečemu smo i dobri: Mladi Hrvati digitalno su najpismeniji u cijeloj Europskoj uniji!
Prijavite se na besplatni webinar o blockchainu, tehnologiji koja mijenja gospodarstvo
Drito iz MSU
Dubrovnik Craft Beer Festival
Tricky
Algiers
Dubrovnik Craft Beer Festival: Silente
Dubrovnik Craft Beer Festival: Goran Bare Majke
Hrvatski Telekom dobio priznanje za brigu o zaposlenicima tijekom krize
Peter Jackson režira novi dokumentarac o Beatlesima, imamo prvi teaser
Foto: Povratak Myuza u Steel bio je pun pogodak!
Ispod pulta je 8 novih stvari, poslušaj muzičke novitete!
Sprema se novi Black Mirror projekt inspiriran 2020.
Magico Disco podcast episode #6 Ljubljana
Zašto je religija konstantno u boljoj poziciji u odnosu na kulturu?
Najbolji singlovi u prvoj polovici 2020. (2.dio)
Odgođen koncert Bajage u Šibeniku
Danas se u Rijeci predstavlja Mrletov inovativan projekt Zvučni karburator, pogledaj fotogaleriju
Najavljen novi datum za koncert Trickyja u Zagrebu
Zagrebački terminator objavio novi singl ‘Rubikon Dama’
White on White otkriva svoja ‘Mirrors’
Trumpov neprikladan tvit povučen na zahtjev Linkin Parka
Vojko V: “Umoran” je singl tjedna!
Objava Due Lipe o velikom Kosovu izazvala žustru raspravu
Povratak većih koncerata ne očekuje se do 2022.?

